Stop Guessing! The One Simple AI Hack Law Firms Are Using to Find Winning YouTube Video Topics
To Law Firm Leaders and Marketing Teams: Are you tired of pouring resources into creating videos and content, only to see the view counts stay flat? It’s incredibly frustrating. You know you need to be out there, but figuring out what actually resonates with potential clients – what they actually click on – often feels like guesswork.
After you read this article, there is a video demonstration at the end to show you exactly how to do this.
We get it. At Ettinger Tech, we’ve seen countless firms struggle with this exact problem. You don’t have time to waste on content that underperforms. You need a system that tells you, fast: What’s working, what isn’t, and how do we improve? We’re not marketers, but we can show you how to analyze the data for what is and isn’t working.
The Pain Point: Why Your Content Strategy Is Stuck
The problem isn’t the quality of your content; it’s the quality of your analysis. Manually sifting through complex YouTube metrics (or blog stats) is draining, time-consuming, and often leads to subjective conclusions. The simple truth is, you can’t run a firm on guesswork. If you don’t have the numbers, you’re just hoping your videos are working.
The Solution: An Immediate, Objective AI Audit
You don’t need to hire expensive agencies for a one-off report. (You will want to consider a marketing agency for your overall strategy though if you’re not already). We’re sharing a simple, free method using tools like Google Gemini and ChatGPT that puts the power of objective analysis back in your hands. This hack takes less than 60 seconds and gives you the clearest strategy you’ve ever had.
I. The First Step: Gathering the Facts
What is the starting point? Simply gather your performance facts. Have your team copy the core data – video titles, view counts, and publication dates – directly from your content platform (like the YouTube Studio content list).
II. The Prompt: Asking the Right Question
What do you ask for? This is the key moment. You feed the collected data into the AI and ask it to solve your exact pain point. You ask for a strategic analysis, not just raw numbers. Here is the prompt:
“Analyze this data. This is my firm’s content performance metrics. What are the high-performing topics that are generating engagement, and why are they different than the low-performing content? Give me an actionable list of winning content strategies for an [legal service] legal audience.”
III. The Outcome: Clarity and Action
What do we learn? The AI generates an instant, executive-ready report that immediately reveals your audience’s true interests. You’ll quickly see that the content that works is always about:
- Revenue and ROI: Topics that promise to stop a profit leak, save time, or clearly boost client conversion rates.
- Specific Utility: Practical, focused tutorials and explanations that demonstrate how to solve a daily headache or answers the question, “What keeps you awake at night.”
- Process Excellence: Strategy focused on mastering foundational, high-stakes operational practices (like client intake).
IV. Planning Relevant Content
Now that you have isolated the winning content themes and formats (and know exactly which underperforming topics to stop producing), the strategic next step is to immediately turn those high-performing insights into a fresh batch of short, high-value videos for your audience. It’s time to leverage this data for your next batch of high-ROI content.
Here is an idea for a prompt to feed your AI platform to generate a list of high-impact video ideas after the report analysis:
“Based on your previous analysis of my firm’s content metrics, generate a list of 10 new, high-value video topics that target the ‘Financial Impact’ and ‘Specific Utility’ winning themes. Each topic title must be compelling, and the content must be suitable for a video length between 90 seconds and 3 minutes. For each topic, briefly state the core pain point it solves for a law firm administrator or partner.“
Take Control of Your Content ROI Today
This AI audit eliminates content uncertainty. You can immediately shift your video focus to what your audience has already proven they want to consume. Stop creating content you hope works, and start creating content you know works.
Watch the video below.
Schedule a Free Discovery meeting with us to learn if your database is powered by automation and A.I. to generate powerful reporting or if it’s time for a switch.
