Your Leads Deserve Better
Than a Generic Email Blast.
Most law firms call a drip sequence “marketing automation.” It isn’t. Real legal marketing automation fires the right message to the right lead at the right moment – based on where they came from, what they need, and where they are in your intake pipeline. Ettinger Tech builds that system inside Lawmatics.
Lawmatics Marketing Automation Impact
Speed to Lead
The first follow-up fires the moment a lead submits a form – 2 PM or 11 PM – with zero staff intervention. Speed to lead is the single biggest driver of consultation conversion rates.
Manual Follow-Up Cost
When the automation is built correctly, no staff member manually sends a follow-up email or text. The system runs every sequence automatically based on lead behavior and pipeline stage.
Lead Source Attribution
Every lead is tagged to its exact source the moment it enters Lawmatics. Google Ads, Facebook, referrals, organic – every dollar of retained revenue is attributed back to the campaign that generated it.
Your Marketing Automation Isn’t Actually Automated.
Most law firms have a Lawmatics account with a few email sequences and call it marketing automation. But if your staff is still manually following up, if leads are falling through the cracks on weekends, if you can’t tell which campaigns are producing signed clients – you don’t have marketing automation. You have expensive software being used at 10% of its capability.
Not Just Sequences.
A Complete
Automation Engine.
Most Lawmatics consultants build a few email templates and call it done. Ettinger Tech engineers a complete marketing automation system – from the moment a lead submits a form until they sign a retainer and beyond.
The system knows where the lead came from, what they need, and exactly what to say next – without anyone on your team lifting a finger.
Conditional Logic by Practice Area
An estate planning lead gets a different sequence than a family law lead. A referral from a CPA gets different follow-up than a lead from a Facebook ad. Ettinger Tech builds the conditional branching that makes this happen automatically.
No-Show Recovery Sequences
When a prospect misses their consultation, the system fires a recovery sequence immediately – rescheduling the appointment, keeping the lead warm, and routing them back into the pipeline. Dozens of recovered leads per month that would otherwise go cold.
Post-Consultation Follow-Up
Whether the consultation ends in a hire, a maybe, or a no – the system fires the correct follow-up sequence automatically. Maybes get nurtured. Hires get onboarded. Every outcome is handled without staff intervention.